Tiankang Batteries2018-10-19T21:30:29+00:00

Project Description

Tiankang Batteries

LEAD-GENERATING COMPANY WEBSITE POWERED BY JOOMLA

Brief

Tiankang Group is a large manufacturer of electrical equipment located in Anhui, P.R.C. In 2013 they required a new website for their Hong Kong company. Target was to boost sales of their new industrial LTO batteries to customers worldwide.

The website should introduce the technology and the products to international customers, and make Tiankang products more easily accessible on the international markets. Using a Joomla! CMS, their new corporate website was built with a strong focus on organic SEO and lead generation.

  • Joomla! CMS Web Design

  • Organic SEO & Content Marketing

  • Social Media & AdWords

Deliverables

Existing corporate identity was modified for international usage and integrated into the website. Translation work from Chinese to English was done to create high quality content. Various social media channels leveraged to strengthen organic SEO.

During the initial startup phase, Google AdWords where used to maximize impact and kick-start lead generation.

  • Translation & Content Creation

  • Organic SEO & Content Marketing

  • PPC Advertising & Google AdWords

Translation & Content Creation
SEO Web Design
Google AdWords & PPC
Content Marketing & Organic SEO

Results & Achievements

Building a website using holistic SEO and by integrating search engine optimization into every aspect of the development process is the cornerstone of great search engine ranking.

Because of the relatively narrow niche that comes with LTO energy storage, amazing results where achieved for Tiankang’s LTO batteries. Within a few months upon launch, incoming high-value leads started to flow.

After 5 years of operation, Tiankang Battery now counts many large scale industrial customers in more than 15 countries. International sales revenues are constantly growing.

A revision of the website based on WordPress is in process.

Digital Engineer & Linux Geek

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